Andrea Sinisi has over 20 years experience developing EAP products and innovative employee benefits services. She is responsible for corporate branding, strategic direction for promotion, product development and positioning, competitive analysis, marketing communications and sales support. She also coordinates marketing efforts and develops positioning strategies for strategic partners and customers.
Andrea graduated from the University of St. Francis in Joliet, Illinois with a Bachelor's Degree in Business Administration with a double major of Marketing and Finance. Prior to joining BDA, Andrea worked at CNA Insurance Companies. During her time at CNA, she also worked with business units to create and launch new business development strategies, including an EAP marketed with group insurance products. She was responsible for all research, product development, training and promotion.
I enjoy working with organizations to help them understand their unique qualities and how to successfully communicate them to their customers and prospects.